Making Strategies Work

and Changes Stick.

Julie Howard Associates helps leaders integrate human behavior into strategic change — so change happens and holds.

Why this Matters

Organizations invest heavily in change.

They hire expensive consultancies.
They invest in complex technology.
They launch multi-year transformation plans.
They create bold initiative names and internal campaigns.

And still — traction stalls.

Adoption lags.
Momentum fades.

Not because the strategy is flawed.

Because strategy collides with human behavior.

People:

Say “yes” in meetings — then return to what feels familiar.

Protect personal credibility instead of experimenting openly.

Silently absorb additional work — until overload sets in.

Avoid surfacing risks and obstacles for fear of damaging optics.

None of this is irrational.
It is human.

When leaders understand these patterns, they can not only mitigate them but harness them to accelerate adoption, strengthen execution, and deliver change that lasts.

What We Offer

Customized coaching and workshops in:


Leadership & People Management

Communication, Presentation & Negotiation

Innovation & Change Management

Team Dynamics & Cross-Functional Alignment

We help you move from where you are to where you want to be—with clarity, confidence, and lasting results.

Our Signature Program: Leading with Confidence

Leading with Confidence: Custom Leadership Mastery Program is a comprehensive leadership journey that builds on the principles of the world’s most respected leadership thinkers—brought to life through decades of real-world expertise in management, marketing, coaching, and leadership.



“Insider” Coaching

What makes our coaching “insider”? Real world experience. I have been there - in the trenches - in companies and brands ranging from startups to world class, global organizations. I understand what it means to manage the complexities of both business and people. I partners with leaders and individuals to not only tackle immediate challenges but also uncover and address the underlying causes. Together, we build a clear, step-by-step plan for meaningful change.

Innovation & Team Building

Chances are, you’ve been to your share of team-building events—and maybe even an innovation offsite or two. At JH Associates, we’ve created something different: a unique hybrid that blends the energy of team building with the impact of real business results.

TESTIMONIALS

  • “I learned more in the Leading with Confidence Workshop than I have in any other workshop I’ve done before”

    Team Member Sol de Janeiro

  • “Julie is the ultimate professional and always has her client’s situation and goal(s) at heart.”

    Coaching Client

  • “Working with Julie is the easiest money I've ever spent. Whereas other coaches had given me general advice, Julie was willing to roll-up her sleeves and get granular, providing the point of view of a seasoned industry veteran, which is what I really needed… While I have 'graduated' from our initial engagement, I look forward to revisiting and working with her for years to come! 

    Karen H

  • “We got so many great ideas in our workshop. Stuff we can really use. And we had a great time together.”

    JHA Client

CERTIFICATIONS

Cornell Johnson Graduate School of Business 2019

Digital Media Certification

Rutgers Univesity 2019

Design Thinking Certification

Feedback on

Leadership Workshops

“Honestly, I can't think of anything that was missing, … I LOVED these sessions. I think they were really engaging and necessary both for new and seasoned managers as it touched upon both how manage oneself and others.”


“This was SOOOOO amazing and super helpful to work and my personal life as well!”


“Learning what to look for in interviews, taking a step back and reassessing how I listen to others, how to have difficult conversations, and dealing with other personality types is critical and doesn't get a lot of attention.”