Strategy and advisory for beauty brands navigating growth, change and transformation.

Julie Howard works with CEOs and senior teams on the business and organizational challenges that shape growth—from brand, innovation and product strategy to leadership alignment, organizational change and execution.

Good strategy has to work in the real world.

A new brand direction, an innovation strategy, a shift in priorities or a major organizational change can look clear on paper. Making it work requires people across the business to make decisions, align around priorities and execute together.

Julie Howard brings senior beauty operating experience across brand, growth and innovation together with expertise in leadership, facilitation and organizational change. JHA works with CEOs and senior teams to address both sides of the challenge—shaping the right business strategy and helping the organization put it into action.

Strategic advisory and support for the business and organizational challenges that matter most.


Leadership & Alignment

Organizational Change

Brand, Growth & Strategy

Innovation

We help you move from where you are to where you want to be—with clarity, confidence, and lasting results.

Services and Workshops Include :

Leadership & Alignment

Cross-Functional Alignment • Decision-Making • Team Effectiveness • Executive Coaching

Innovation Strategy and Workshopping

Innovation Strategy • Pipeline Development • Opportunity Identification • Innovation Facilitation


Brand Growth and Strategy

Positioning • Pricing • Product & Category Strategy • Growth Opportunities



Organization Change

Change Strategy • AI Adoption • Leadership Communication • New Ways of Working

Brand Growth and Strategy

Positioning • Pricing • Product & Category Strategy • Growth Opportunities


Organization Change

Change Strategy • AI Adoption • Leadership Communication • New Ways of Working

TESTIMONIALS

  • “I learned more in the Leading with Confidence Workshop than I have in any other workshop I’ve done before”

    Team Member Sol de Janeiro

  • “Julie is the ultimate professional and always has her client’s situation and goal(s) at heart.”

    Coaching Client

  • “Working with Julie is the easiest money I've ever spent. Whereas other coaches had given me general advice, Julie was willing to roll-up her sleeves and get granular, providing the point of view of a seasoned industry veteran, which is what I really needed… While I have 'graduated' from our initial engagement, I look forward to revisiting and working with her for years to come! 

    Karen H

  • “We got so many great ideas in our workshop. Stuff we can really use. And we had a great time together.”

    JHA Client

CERTIFICATIONS

Rutgers Univesity

Design Thinking Certification

Feedback on

Leadership Workshops

“Honestly, I can't think of anything that was missing, … I LOVED these sessions. I think they were really engaging and necessary both for new and seasoned managers as it touched upon both how manage oneself and others.”


“This was SOOOOO amazing and super helpful to work and my personal life as well!”


“Learning what to look for in interviews, taking a step back and reassessing how I listen to others, how to have difficult conversations, and dealing with other personality types is critical and doesn't get a lot of attention.”